I’m Lindsay and that’s my pup, Ray. We’re here to unleash the wild in pets – and their people. Similiar to us humans, pets descend from wild animals – their wild comes in every colour, shape, size and breed. However as owners, sometimes we forget that (guilty, as charged). The humanization of pets is a growing phenomenon. And while pets are some of our very best friends, it’s our job as owners to nurture their whole being. That means finding the balance between the wild and domesticated, the tamed and untamed, the animal and the collar.